Zillow Q4 & FY2021: Zillow Becomes Scott Pilgrim

I think it’s safe to say that I was reeling in a bit of shock and disappointment last quarter, when Zillow abruptly quit the iBuying business. I thought for years that Zillow’s overall strategy made perfect sense, and that becoming the market maker for residential housing was at the center of that strategy.

So I have been looking forward to this earnings call. I figured that Rich Barton and team have to paint some sort of narrative about what Zillow 3.0 — the post-iBuying Zillow — will be. While I am not 100% satisfied with the answers we got from Zillow management, I think we have at least a high-level answer as to what Zillow 3.0 will be.

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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