Knock Takes A Step Back; Not Down for the Count

I think the buzz right now is about Knock laying off 45% of its staff, pulling its plans to go public, etc. Look at the comments on Inman, and you can see the general sentiment out there.

I think I’ll try to address this in more detail and in more depth in a future post, but I just wanted to say how great it is that Sean Black, the founder and CEO, was so completely transparent about what went down in a lengthy post on his personal blog: Knock’s Wild Ride from $2B to $220M in 12 Months. Not since Glenn Kelman’s diary on going public have we been treated to the inside story on a startup’s struggles and journey through the financial markets. This is great, and it’s interesting as hell.

What I do want to point out, and I suppose give away the takeaway from a longer analysis post, is that Knock still raised $220 million in new funding, with $70 million of that in equity and $150 million in debt. In this insane market.

Dude, that’s not Knock getting knocked out. At best, it’s Knock getting knocked down for an 8 count. That’s Knock being a victim of global events not of its own making, just like Opendoor was punished back in 2019 for WeWork and Softbank’s missteps. And even with all that, they raised a bunch more money to keep things going. I have every confidence in the iBuyer value proposition (and “Power Buyer” is also an iBuyer, as I always say) and I have confidence in Sean Black and that team.

Like I said, more later after I’ve researched things a bit more.

-rsh

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Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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