Articles filed under July 2008

What Business Are Realtors Really In?

An exchange with Mike Farmer in the comments section of this post over on Homegain triggered some thinking on my part.  The Reader’s Digest version

A Short Primer on Branding

As promised, here is my official short primer on branding. Say it.  Mean it.  Do it. This concludes the short primer on branding.  Many thanks

Sign of the Times

Pretty much a perfect summary of the current market.  (H/T: Instapundit.com). -rsh

Defining the Customer

This is from a conversation I had at Inman SF ‘2008. Perhaps conversation is too dignified a term for what was actually going on at

The Future of Brokerage Paper

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