Over on Homegain’s blog, his new home, Joe Ferrara has a set of excellent advice for real estate agents: As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype. There’s a better way. Elevate yourself to “expert” in your field. It does not matter how … Read more
Garr Reynolds, at Presentation Zen, is a must-read blogger/writer/authority on presentations for anyone involved with marketing, communications, or any sort of presentations. He also has some views that he shares from time to time that are highly relevant to any thinking about marketing. His latest is a masterpiece as well, and it deals with the … Read more
So… I assume there’s still some sort of a raging blogwar going on about Greg Swann, but when the man is right, he’s right. His latest is just some good solid advice: Give your home a blog. Every home for sale should have its own web site. What makes a weblog useful and practical is that … Read more
(Image from Flickr.com, by MarkyBon) There must be some sort of a zeitgeist (literally, “time spirit”) going around the RE.net, like some sort of a benign virus, on the topic of “Web 2.0” — what it is, what it is not. I just posted on Web 2.0, only to see Louis Cammarosano from HomeGain, and … Read more
With everyone focusing on the gloomy residential real estate market, I thought it might be interesting to take a look at what’s happening over on the Dark Side of the Force, aka, commercial real estate. CoStar released their Q4 financial results recently, and boy, are they impressive: BETHESDA, Md., Feb. 20 /PRNewswire-FirstCall/ — CoStar Group, … Read more
I hate Web 2.0. I mean I hate the term. People throw it around all the time, and it even comes up in conversation at parties: “So, what’s your cute friend Sarah doing?” “Oh she’s doing publicity for this fabulous Web 2.0 company in the dress-swapping community.” “That’s so cool — can you give me … Read more
This is completely unrelated to anything serious at all, but… Greg, Mr. Swann… WTF? Is it because I find insults abhorrent? Obviously not. For all of me, well-crafted satire is the essence of Western art — the primordial expression of independence by the nascent Greeks toward the hegemonic Persians. To be oriental, in the Greek … Read more
I don’t normally write much on financial matters connected to real estate, because I recognize it as an area where frankly, I have no real expertise. I know generally how mortgages, CDO’s, subprime and so forth work, but beyond the basics, I get lost. Tanta, over at Calculated Risk, however, does not get lost. In … Read more
I don’t normally write much on financial matters connected to real estate, because I recognize it as an area where frankly, I have no real expertise. I know generally how mortgages, CDO’s, subprime and so forth work, but beyond the basics, I get lost. Tanta, over at Calculated Risk, however, does not get lost. In … Read more