Lawyers — probably the most risk-averse group of human beings on the planet by training, vocation, and personality — are starting to embrace social media and web marketing principles. There are some rather interesting lessons from that world for realestistas. For example, this article from Lawyers USA (h/t What About Clients?) titled, “Are you overlooking … Read more
One of the “risks” of having a company blog or company social media operation of any kind is that someone will come on your blog, your Facebook page, or whatever, and just trash you. Most of the advice on dealing with negativity is to “address it”. For example, here’s a post from MarketingProfsDaily on handling … Read more
First of all, let me give a shout-out to Hey Amaretto, aka, Diane Guercio, whose blog I just read for the first time. She’s got an amazing voice for the web: personable, yet relevant, with useful information mixed in with humor and an overall fun voice. Really, check her out for one example of how … Read more
Something to consider from the world of commercial real estate, Brokerages Retool Rainmakers: With office leasing and investment sales volume reaching new lows across the country, big brokerages are retraining idled dealmakers to become service providers rather than cowboys intent on roping the next mega deal. Brokerages have enormous fixed costs and in this challenging … Read more
Marc Davison’s newest post is, as is normal for him, a wonderful read filled with cool and interesting insights. Go read it in full. The key passage, I think, is this: But over the decades, the love waned. As new competitors grew into the marketplace, these establishments remained still in their own murky waters of … Read more
As some of you know, I’ve been getting more and more into Blip (www.blip.fm) — a really cool social-media music community play. I’m NotoriousROB on Blip, in case you’re interested. 🙂 And walking to the office this morning, I thought, wouldn’t it be fun to do a poll/contest type of thing on the topic of … Read more
He thinks real estate brokers should start local newspapers: What should not-so-busy real estate brokers do? Why not start a local newspaper? Here’s how I would do it. Assume you’ve got six people in your office. Each person is responsible to do two things each day: Interview a local business, a local student or a … Read more
So my employer, who graciously allows me to spout off my personal views on this blog, is offering free loot to blogger types everywhere. I figured some of you could use $500, and since I can’t win it…. So… announcing the Lifestyle Search Essay Contest. The topic: Imagine the real estate search of the future … Read more
I recently discovered Brandie Young, a fellow marketer, via her first blogpost on Agent Genius. That post is interesting in and of itself. And I’ve added her blog to the blogroll here. But this comment from a Barry Cunningham on that post is really interesting to the whole Robnecks v. Kristians debate: You have described … Read more