In Which I Announce the Death of RPR

Without a doubt, the topic of conversation at this year’s NAR National Convention has been the REALTOR Property Resource (Link: PDF) or RPR, the ambitious $20mm program rolled out with much fanfare by NAR.  You couldn’t avoid talking about RPR even if you tried.  And I wasn’t really trying that hard, because RPR is a … Read more

Liveblogging Dale Ross and Marty Frame Presenting RPR to the MLS Executives Session

Dale Ross Dale Ross takes the podium; he’s an imposing man. He says it took 4 months to negotiate with LPS/Cyberhomes.  There are seventeen separate agreements, which cover topics like license terms, source code ownership, and so forth. Ross stresses that while RPR has partners, they are partners via contract rather than by having equity … Read more

A Question: LPS, Marketing, and RPR

As many of you know, I wrote a wee little post the other day about REALTOR Property Resource or RPR.  That was the first post based on my impressions from a webinar held on November 6th. With some further thought, and with the ability to review the actual webinar/webcast itself, I have some further questions.  … Read more

The Coming Civil War in Real Estate: The RPR Saga Begins

On November 6th, at roughly 3:15PM Eastern Standard Time, the National Association of REALTORS declared war on the rest of the real estate industry.  To be fair, NAR probably did not realize that it did so.  Judging by the initial responses, it doesn’t appear to me that most people see what I saw.  But, probably … Read more

Customer Wooing Illustrated (And Social Media?)

One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this: This amusing graphic is from Marty Neumeier‘s book Zag: The No. 1 Strategy of High-Performance Brands … Read more

Why Social Media Might Be All Hype After All

In my Top Nine Things I’ve Learned at BlogWorld post, I wrote: Many social media professionals talk as if social media is the future of media, then act exactly the opposite when camera crews show up. I can’t forget the moment.  Due to some deadlines, I excused myself from a session to get some work … Read more

Reflections from REBlogWorld '09: Branding in the Social Age

Greetings from Las Vegas — I’m not sure what time it is, even though I’ve been fully awake for, oh, a few hours.  But some of the discussions at REBlogWorld 2009 have been so great that I wanted to get something posted now. One of the more interesting sessions for me personally was the Branding … Read more