[VIP] The Notorious Interview: Mike Maher, Houwzer

Hot on the heels of the Alex Doubet interview, I’m pleased to give you all an interview with the CEO of yet another innovative W-2 brokerage. Mike Maher is the Co-Founder & CEO of Houwzer, a W-2 based flat listing fee brokerage based in Philadelphia with operations in the Philly Metro and Washington DC Metro markets.

There are remarkable similarities between Houwzer and Door. Both are focused on customer satisfaction, as measured by Net Promoter Score. Door’s NPS was over 80, and Houwzer’s NPS is between 81 and 83. Just as a point of comparison, here are the NPS scores of some well-known brands:

  • Netflix: 68
  • Starbucks: 77
  • Amazon: 62
  • AirBnB: 74
  • Tesla: 96

Like Door, Houwzer has financial profiles (according to Mike) that are enviable indeed for a real estate brokerage. And like Door, Houwzer has incredible agent productivity.

While Wall Street conversation focuses on the slumping fortunes of Realogy, worries about Redfin’s profitability, and wondering about Compass, and mainstream real estate conversations are about profitability woes, recruiting and retention woes, and fear of competition from iBuyers… here is yet another company with BHAGs going after it. I quite enjoyed our conversation, even when we sort of argue at the end, and I hope you will too.

Conversation with Mike Maher, Houwzer

Bio of Mike Maher, Co-Founder & CEO:

Mike is the Co-Founder and CEO at Houwzer. He drives the company’s vision, strategy, culture, and growth. As a former Naval Officer, Mike believes leadership is what separates the good from the great. A serial real estate entrepreneur with experience in coworking, brokerage, and incubation, Mike is passionate about the paradigm shift taking place in all aspects of real estate. Mike received a B.S. in American Politics and Law from the United States Naval Academy and an MBA in Real Estate, Finance, and International Business from the DiLella Center for Real Estate at the Villanova University School of Business.

About Houwzer:

Houwzer is a modern, socially responsible real estate agency for savvy homeowners. We’ve rebuilt the real estate brokerage model around the customer with technology and a team of full service, salaried agents. Home sellers save an average of $15,000 with our listing agents, while home buyers trust our team’s focus on buyer goals, not commissions. We take pride in giving back to our communities and maintaining an average rating of 4.9 out of 5 stars from over 600 client reviews.

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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