[VIP] RE/MAX Q3, 2019: Don’t Look Back

RE/MAX reported Q3 earnings on Halloween, and I can’t help but think there was a lot more trick than treat in its Q3 results. Yes, RE/MAX remains fundamentally healthy and it has some advantages over its main competitors, especially the other publicly reporting franchise company, Realogy, but there were a lot more walking dead in these numbers and these comments than there were candy bars.

In Q1, I wrote that RE/MAX was poised on the brink of greatness but refusing to make a leap. In Q2, I wrote that something’s gotta give because its business model is in conflict with the strategic vision it is laying out. Well, for Q3, I think RE/MAX is telling everyone not to look backwards, but forwards. It’s not about what has happened in the past three months (indeed, the past few quarters), but what will come in the days ahead.

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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