[VIP] Realogy, Q3/2019: The Profitability Dilemma

Earnings Week content keeps rolling on! It’s time we took a look at Realogy, the bellwether for health of traditional real estate brokerage.

I wish I could report some joyful news on that front, but alas, I just can’t. Realogy is still profitable, generating good free cash flows, and still making some moves. It’s just that there is a contradiction at the core of traditional brokerage that Realogy has not resolved and doesn’t appear to have any plans for resolving. And if the talented managers at Realogy, with all of the financial resources at their disposal, can’t resolve that contradiction, then no one in traditional real estate can.

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-rsh

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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