[VIP] The Notorious Interview: Joe Rand, Broker Public Portal

I have a wide-ranging and engaging conversation with Joe Rand, Executive Director of the Broker Public Portal. We cover BPP, Homesnap, CoStar’s acquisition, Fair Display Guidelines, the fate of the MLS, the residential real estate industry, and have a fun discussion all around.

Note that he was also one of my Seven Most Interesting People in Real Estate for 2020; I think he did not disappoint. But you be the judge.

And as an experiment, we shared this on YouTube as well to see whether you actually wanted to see talking heads or not.


Conversation with Joe Rand, Broker Public Portal

Podcast Only:


Bio of Joe Rand:

Joe Rand is the Chief Creative Officer for Howard Hanna | Rand Realty, one of the largest companies in the New York tristate region with almost 30 offices, over 1,200 agents, and closing over 6,000 transactions worth over $2.5 billion in real estate volume in 2018.  He is also the Executive Director of the BPP, an industry consortium dedicated to building an advertising-free home search experience with Homesnap.

Joe is the pioneer of the “Client-Oriented Real Estate,” or “CORE,” philosophy of real estate education, which is designed to raise the level of client service provided by the industry by teaching agents how to be “great at their jobs.”  An industry thought leader, has spoken at numerous industry conferences including Real Estate Connect, the RIS Media CEO Summit, REALTOR Triple Play, and the Women’s Council or REALTORS national meetings. He was honored by RIS Media in 2018 with one of the inaugural industry Newsmaker Awards, and recognized by Inman News in 2017 as one of the Top 100 Real Estate Influencers.

He is the author of Disruptors, Discounters, and Doubtersabout how the industry can overcome the challenges posed by disruption by raising the bar on client experiences, and the forthcoming How to be a Great Real Estate Agent, about how agents can build their business by becoming better at their actual jobs. He is also a regular contributor to Inman News, and the author of several online blogs: the Client-Oriented Real Estate Blog, where he writes about the CORE concept and real estate education; the Rand Country Blog, providing real estate analysis for the New York City tri-stage market; and the Move to SUMA, about his personal experiences relocating from Manhattan to the suburbs.

A graduate of Georgetown University, Joe also has a law degree from Georgetown University Law Center and a Masters of Law from Stanford University.  He lives in Nyack, New York with his wife, two children, and three dogs.


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Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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