On Google’s Latest Real Estate Foray: Implications & Speculations

From the Search Engine Land site comes news (h/t: Duke Long, @dukelong) that Google has built out what amounts to the start of a national real estate search website: The real estate listing place pages include property information, photos, map placement, Street View imagery and functionality, nearby public transit details, and even AdWords ads. Google … Read more

On Google's Latest Real Estate Foray: Implications & Speculations

From the Search Engine Land site comes news (h/t: Duke Long, @dukelong) that Google has built out what amounts to the start of a national real estate search website: The real estate listing place pages include property information, photos, map placement, Street View imagery and functionality, nearby public transit details, and even AdWords ads. Google … Read more

No More Drama and Hype: Known Facts on RPR

[UPDATED 11/20/09: More facts added.] Earlier this week, Reggie Nicolay (@ReggieRPR), the Director of Social Media for the REALTORS Property Resource, LLC, wrote: I happen to agree 100%.  Also, a commenter on one of my earlier posts by the name of Kris Goodfellow wrote: Rob, I’ve got to say, that there is much in the … Read more

In Which I Announce the Death of RPR

Without a doubt, the topic of conversation at this year’s NAR National Convention has been the REALTOR Property Resource (Link: PDF) or RPR, the ambitious $20mm program rolled out with much fanfare by NAR.  You couldn’t avoid talking about RPR even if you tried.  And I wasn’t really trying that hard, because RPR is a … Read more

Liveblogging Dale Ross and Marty Frame Presenting RPR to the MLS Executives Session

Dale Ross Dale Ross takes the podium; he’s an imposing man. He says it took 4 months to negotiate with LPS/Cyberhomes.  There are seventeen separate agreements, which cover topics like license terms, source code ownership, and so forth. Ross stresses that while RPR has partners, they are partners via contract rather than by having equity … Read more

A Question: LPS, Marketing, and RPR

As many of you know, I wrote a wee little post the other day about REALTOR Property Resource or RPR.  That was the first post based on my impressions from a webinar held on November 6th. With some further thought, and with the ability to review the actual webinar/webcast itself, I have some further questions.  … Read more

The Coming Civil War in Real Estate: The RPR Saga Begins

On November 6th, at roughly 3:15PM Eastern Standard Time, the National Association of REALTORS declared war on the rest of the real estate industry.  To be fair, NAR probably did not realize that it did so.  Judging by the initial responses, it doesn’t appear to me that most people see what I saw.  But, probably … Read more

Customer Wooing Illustrated (And Social Media?)

One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this: This amusing graphic is from Marty Neumeier‘s book Zag: The No. 1 Strategy of High-Performance Brands … Read more