A Short Primer on Branding
As promised, here is my official short primer on branding. Say it. Mean it. Do it. This concludes the short primer on branding. Many thanks to Barbara Coloroso. -rsh
Rob Hahn
Brand Prognostication: Fisking An Expert
There are times when the profession of marketing becomes a little bit like a romance — well, at least if you’re El Burlador de Sevilla. You try to divine what is going on in the customer’s head, what makes her tick, what you can say or do or highlight or whatever to get her attention, … Read more
HomeGain, ActiveRain, Trulia – The Tale of the Tape
In my little prognostication about the upcoming Trulia Blog Platform vs. ActiveRain, I neglected to include HomeGain in the mix. Louis Cammarosano of HomeGain pointed out over on the followup OnBlog thread that HomeGain had launched an Agent Blogging Network earlier this year, and that they were even conducting blogging schools for agents on HomeGain. … Read more
Sign of the Times
Pretty much a perfect summary of the current market. (H/T: Instapundit.com). -rsh
Followup to Trulia to ActiveRain Post is Up
I’ve decided to post the followup to the Trulia Blogs & Active Rain post over at OnBlog. The main reason was that what I ended up writing was exactly the kind of marketing advice I would offer to our clients. The other reason is that I’m too tired to copy and paste it into this … Read more
Defining the Customer
This is from a conversation I had at Inman SF ‘2008. Perhaps conversation is too dignified a term for what was actually going on at the time, since all of the participants were three sheets into the wind by that point in the night. Let’s call it more like… inspired spouting of words between people … Read more
New Design, New Theme
In case you have visited Notorious R.O.B. before, you will surely notice that I have changed my blog theme. I was using the Blix theme before (y’know, with the glowing eyes and all) which was a great theme. But in putting the Onboard Informatics blog together, I came across a WordPress theme named The Journalist. … Read more
Trulia to Active Rain: Your Days Are Numbered
Breaking news from Inman Blogger Connect: Trulia has announced that it is launching a blog platform. I don’t have a link, because this was on a piece of paper, but there will be an official announcement later. I actually had a chance to speak with Vicky Gkiza, Sr. Product Manager for Community, at Trulia and… … Read more
In Which I Take the New York Times to Task
Back in the day, I used to read the New York Times religiously. I mean, I lived in New York City, was young, and was making a lot of money. It’s what you do. It’s kinda like going to church on Sunday if you were a Puritan in the Massachusetts Bay Colony, or doing the … Read more