First, watch this video. Note that it’s produced by Keller Williams Realty, Inc., the corporation that actually franchises the name. This is the official position of the franchise, not of an individual agent or an individual office or franchisee. And KW says, the brand doesn’t matter. I wrote pretty much the same thing on a … Read more
As reported by Inman News, NAR’s Multiple Listing Issues and Policies Committee has approved a new addition to the Internet Data Exchange (“IDX”) policy as follows: Display of IDX Information by Real Estate Franchise Organizations Participants may provide IDX information to their real estate franchise organizations (“franchisors”) to be indexed for display on franchisors’ websites. For purposes … Read more
(Originally posted on the 7DS Blog) As reported by Inman News, NAR’s Multiple Listing Issues and Policies Committee has approved a new addition to the Internet Data Exchange (“IDX”) policy as follows: Display of IDX Information by Real Estate Franchise Organizations Participants may provide IDX information to their real estate franchise organizations (“franchisors”) to be indexed for display … Read more
This might be the shortest blogpost in history of Notorious ROB… because I’m just genuinely curious and don’t fully understand this. A recent Facebook update from a friend-of-a-friend said something along the lines of (and I’m paraphrasing here both to protect the innocent and because I’m too lazy right now to go take screenshots and … Read more
Recently, I ran across a hilarious little parody website called ReallyRottenRealty.com. The site exposes some of the more compellingly awful business practices of some brokers and agents out there. Check it out, and be prepared to laugh while grimacing. Turns out, the website is a marketing vehicle for a company called AgentHarvest, based in Dallas, … Read more
In 2007, Ralph Roberts, then the “official spokesman” of Guthy-Renker Home, published a brief essay on RISMedia called “How to Soar High with Power Agent Teams“. In it, he recommended an approach to teaming that is much more based on division of labor and functions: I was recently flying home from the National Association of … Read more
In Part 1, I explored how large law firms and big brokerages are similar, based on the forthcoming paper by Glenn Reynolds, a law professor and blogging pioneer. Then in Part 2, we looked at how they’re different in some fundamental ways, particularly compensation models, that makes the size of Big Brokerage appear to be … Read more
In Part 1 of this series, I examined a scholarly paper by one Glenn Reynolds(aka, Instapundit, who is a law professor, the author of Army of Davids, and one of the most important and influential bloggers in the United States today) about the future of big law firms and drew some lessons about how big … Read more
Aaaaand I can hear the tee-hee’ing going on in Costa Mesa from here. While I’m not above making cheap jokes in order to erect a logical argument about brokerage performance, business dysfunction, and customer satisfaction, this post is actually about serious issues in real estate, technology, and marketing. So stop giggling. We begin with a … Read more