Real Estate

Design vs. Technology: A Provocative View

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From the web publication (seems rude to call it a “blog”) @Issue comes this provocative article about the business value of design, which ends with this astonishing statement: [Design is] the accelerator for the company car, the power train for sustainable profits: design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. … Read more

John L. Scott’s (Mis-)Adventures in Social Networking

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The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more

John L. Scott's (Mis-)Adventures in Social Networking

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The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more

Video of my NPS Session at REBC Philadelphia

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Thanks to Greg Afarian (@zipvogreg) of Zipvo, there’s apparently video evidence of my session at REBarCamp Philadelphia. It was a great and fun session, and I hoped it would be useful to people who attended. For more information on NetPromoter Score and Real Estate, you can check out the page on 7DS: www.7dsassociates.com/RENPS. Thanks again … Read more

Imagining the Future, Part 5: Systemic Brokerage

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At last. We have arrived at the destination of this series.  (See parts 1, 2, 3, and 4). In Part 2 of this series, I spoke at length about institutional CRM and why that can be an unbeatable competitive advantage when properly implemented and used. In Part 3, we examined whether an institutionalized brokerage could … Read more

Personal Business, Business Personality, and Social Media: An Interview with Todd Carpenter, NAR

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Sometimes the most innocent of things lead to the most interesting of discussions.  A couple of days ago, I innocently asked whether such-and-such a person worked at such-and-such a company.  Turns out, this was not the right thing to do, because the username I saw was a personal Twitter account, not a business Twitter account. … Read more

Real Estate Insurgency, Part 2: Organizing the Cell

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In part 1 of this series, I discussed the First Principle of real estate insurgency: Never Fight on Their Turf.  The extension of that principle meant that insurgents have to figure out how to outmaneuver then neutralize the primary advantage of Big Brands: breadth of brand (aka, brand recognition). So let’s suppose you’re an insurgent … Read more