I’ve referenced David Ogilvy, the founder of Ogilvy & Mather, a number of times. His book, Confessions of an Advertising Man, is one of the wittiest and yet most influential books I have read. I recently ran across a webpage of “Ogilvyisms” — sayings and quotes from David Ogilvy — that I found absolutely fascinating. … Read more
I thought Glenn Kelman’s latest post on Yammer was a treat — it’s rare for those of us in the management ranks to get management insights and thoughts from a CEO that aren’t prepackaged and heavily worked over by a legion of editors. The post is ostensibly about Yammer, the new corporate Twitter, but it’s … Read more
Greg Afarian of Zipvo.com was kind enough to alert me in the comments section of my original post on Zipvo that they are about to announce Zipvo Platinum: I wanted to get back to you about our “incredibly flawed business model”. We are revealing http://zipvoplatinum.com/ after MANY months of production. We have kept ZIPVO Platinum … Read more
Greg Afarian of Zipvo.com was kind enough to alert me in the comments section of my original post on Zipvo that they are about to announce Zipvo Platinum: I wanted to get back to you about our “incredibly flawed business model”. We are revealing http://zipvoplatinum.com/ after MANY months of production. We have kept ZIPVO Platinum … Read more
At the recent RISMedia Leadership conference, I walked around listening to the conversation, attending the sessions, and talking to people. Not suprisingly, the market was very much on people’s minds, and a number of people were talking about pressure on commissions. That pressure is nothing new, of course. Discount brokerages have come and gone and … Read more
I love that Wendy Forsythe, VP of Broker Services for Better Homes and Gardens Real Estate, often blogs on Gen-X and Gen-Y issues in real estate. I suspect that Wendy and I are both Gen-Xers, and if you searched our past photographs, I’m sure there will be a few blackmail-worthy examples involving neon clothing, Z-Cavaricci’s, … Read more
At the risk of revealing the true depths of my ignorance — seeing as how my son is some 15 years away from having to worry about college — I couldn’t help but think about this post on Zillow’s blog: While the potential gains are tantalizing, there are some major red flags and risks involved … Read more
I need help. Someone explain these numbers (PDF) to me, like I’m six years old. I mean, I think I have a pretty good education. I think I have a pretty solid record in business operations, marketing, and overall management. I think I know how to read 10-K’s and spreadsheets and so on. But these … Read more
I wrote a longer piece on the OnBlog recently about this topic, but in light of this and this, I thought it worth revisiting the issue in plainer language and shorter sentences. 🙂 1. If your “local blog” is of little interest to people who actually live in your “locale”, then guess what? It ain’t … Read more