From the Victoria BC Real Estate Blog comes this shocking story about Lindsay Buziak, a 24-year old real estate agent who was found dead, murdered, in a vacant house she was presumably showing. Her website shows a picture of a beautiful young woman in the flower of her youth. It’s such a tragedy. And Tim … Read more
Seth Godin has one of his signature short posts that provoke a lot of thought on the three levers of marketing. He believes that the three levers are Fear, Hope, and Love: The TSA is in the fear business. Every time they get you take off your shoes, they’re using fear (of the unknown or … Read more
I can’t believe I hadn’t seen this before. The comments are really enlightening as well. Read the whole thing. Now to turn to the question itself: Does sex actually help you sell in real estate? The short answer is No. The long overly involved answer is “No, but… it certainly gets you noticed”, and … Read more
Marc Grayson has a post up on Real Estate Tomato asking whether bloggers should focus on the IN audience (industry peers) or the OUT audience (consumers). You know what I realized after reading that? If you have to think about IN or OUT, then this might be a good time get way out. As in, … Read more
Once again, Bloodhound has a fantastic post up on a topic that is tangential to much of a theme I’ve been hammering since I started this blog. Greg Swann tells the story of an unfortunate eBay merchant who is being threatened with legal penalties for “auctioneering without a license”. Read the whole thing — it’s … Read more
Over at TechCrunch, a hugely influential web technology site, there’s a profile of Redfin up. The profile itself is pretty bland and content-free. But the comments to that post has some… ah… action in there. For example, here’s a “Kerry R“: I’m not paying an F-ing real estate agent any fees, they don’t do anything! … Read more
Over at TechCrunch, a hugely influential web technology site, there’s a profile of Redfin up. The profile itself is pretty bland and content-free. But the comments to that post has some… ah… action in there. For example, here’s a “Kerry R“: I’m not paying an F-ing real estate agent any fees, they don’t do anything! … Read more
Dan Green over at Bloodhound Blog understands marketing. Well, I’m sure I’ll find some place and time to be a pain in the ass to him to, but he’s absolutely on the money with this post: Click-throughs from a search engines are not “leads” and that’s why the NAR statistic is misleading. Until a reader … Read more
Dan Green over at Bloodhound Blog understands marketing. Well, I’m sure I’ll find some place and time to be a pain in the ass to him to, but he’s absolutely on the money with this post: Click-throughs from a search engines are not “leads” and that’s why the NAR statistic is misleading. Until a reader … Read more