Localism

The Local vs. Localism: Hyperlocal Media Wars

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I’ve been meaning to check out The Local — New York Time’s foray into what they’re calling ‘hyperlocal’ media but only got around to it just now.  Imagine my surprise and pleasure to discover that my neighborhood (Millburn, Maplewood, and South Orange) is one of the two trial neighborhoods for The Local.  (The other one … Read more

Followup to Trulia to ActiveRain Post is Up

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I’ve decided to post the followup to the Trulia Blogs & Active Rain post over at OnBlog.  The main reason was that what I ended up writing was exactly the kind of marketing advice I would offer to our clients.  The other reason is that I’m too tired to copy and paste it into this … Read more