In Part 1 of this series, I examined a scholarly paper by one Glenn Reynolds(aka, Instapundit, who is a law professor, the author of Army of Davids, and one of the most important and influential bloggers in the United States today) about the future of big law firms and drew some lessons about how big … Read more
Aaaaand I can hear the tee-hee’ing going on in Costa Mesa from here. While I’m not above making cheap jokes in order to erect a logical argument about brokerage performance, business dysfunction, and customer satisfaction, this post is actually about serious issues in real estate, technology, and marketing. So stop giggling. We begin with a … Read more
I happen to agree 100% with my old friend Joel Burslem over at 1000watt on this: This technology is also a truely democratizing force, meaning your marketing collateral can now compete with the best that Madison Avenue can cook up. In the eyes of consumers, a boutique brokerage can now sit on a level playing … Read more
“There’s no such thing as a free lunch.” – Milton Friedman There are certain topics within the real estate industry that keeps coming back from time to time, like Freddy Krueger or Jason Voorhees. The future of REBarCamp, raising the standards of professionalism, broker brands vs. agent brands, and so on. Some topics, you wish … Read more
I love this new post by Brian Boero over at 1000watt blog. Go read it in its entirety, right now. I’ll still be here. Back? Okay, I don’t have a lot of time today to do one of my traditional 9,000 word essay, but this post raises such a set of good points that I … Read more
This is a quick note. I found something recently that bears directly on my post on Employer Liability for Employee Social Media, and I’m somewhat hopeful that we’ll see more clarity on this topic. Michael Yon is an independent journalist who reports from Iraq, Afghanistan, and other parts of the world where the U.S. military … Read more
Buried within last week’s firestorm ignited by a couple of posts over at AgentGenius was an actually important issue that all social media practitioners and companies thinking about social media need to think about. When is a company or an organization responsible for the social media actions of its employees? Now, while I have gone … Read more
Earlier today, we had a bit of a brouhaha among the Twitterati of the real estate set. The genesis was this video blog by Greg Cooper in which he blasted Todd Carpenter, attacked him personally, and laid the heavy artillery on to NAR. Which then brought responses from various members of the RE.net, some friendly … Read more
This post by Marty Neumeier on @Issue (from which the above graphic cometh) might be the most interesting branding-related insight I’ve read in quite some time. Go now and read the whole thing. I’ll wait. Let’s assume that he can back up the assertion via survey data, focus group data, and actual market results. The … Read more