Absolutely Brilliant

Kudos to Trulia for this:

Trulia Voices is one of the most popular parts of our site. Our rapidly growing community has done a great job asking and answering real estate questions. Today, we’re excited to announce the release of our RSS feed widget for your Trulia Voices Answers. You’ll now have the ability to broadcast your Voices Answers directly on your website or blog. It’s a great way to expand the conversation.

The rest of the post is an illustrated, step-by-step instructions for anyone with even a modicum of Web savvy to put one of these widgets on his or her site.

This is frankly brilliant on Trulia’s part.  It’s agent users get a valuable tool/feature, and that in turn encourages them to participate more on Trulia’s website, which drives traffic and ad revenues.  (An aside: Why wouldn’t some of the top Trulia Answers agents be entitled to a share of the ad revenues Trulia is generating on their content?)

Oh yeah, if you’re a Big Brand or a Big Brokerage Company or a MLS… worry.  That’s one more thing your agents won’t need you for.


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Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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