What A Real Estate Website Should Be

I could, theoretically, go on for a few thousand words on this topic.  What should a real estate website look like?  What should it provide visitors?  What design, what usability, what philosophy should it embrace?

I could do that, yes.

Or I could just tell you to go see this.

Seriously, Redfin is doing some incredibly great work.  Trulia and Zillow get the lion’s share of the attention in our industry, but I take my hat off to Redfin.  And folks commanding far more respect seem to agree.

I urge my friends at Realogy to buy Redfin now, before the price goes up any further.  They understand how a real estate website should be done.  The Big Guy that buys up the talent at Redfin will have made an extremely worthwhile investment — assuming you can hold on to all that talent.


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Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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