[This is not related to real estate in any way.] Sometimes, you read something written by otherwise intelligent-seeming people that makes you wonder what the hell happened to rationality. This is one of those somethings: It is not just that the big three ignored the future. From where I stand, they also seem to have … Read more
It must be zeitgeist, a change in the real estate weltanschauung. I wrote a long post back in March of 2008 having a conversation with Mike Farmer on his original Biz 2.0 post on the Bloodhound Blog. He then responded with some additional thoughts. I had a 1500 word draft that wasn’t even halfway finished, … Read more
An exchange with Mike Farmer in the comments section of this post over on Homegain triggered some thinking on my part. The Reader’s Digest version of what went on before: Louis thought there was too much hype about marketing, and not enough attention on the craft of being a realtor. I responded that one reason … Read more
As promised, here is my official short primer on branding. Say it. Mean it. Do it. This concludes the short primer on branding. Many thanks to Barbara Coloroso. -rsh
There are times when the profession of marketing becomes a little bit like a romance — well, at least if you’re El Burlador de Sevilla. You try to divine what is going on in the customer’s head, what makes her tick, what you can say or do or highlight or whatever to get her attention, … Read more
In my little prognostication about the upcoming Trulia Blog Platform vs. ActiveRain, I neglected to include HomeGain in the mix. Louis Cammarosano of HomeGain pointed out over on the followup OnBlog thread that HomeGain had launched an Agent Blogging Network earlier this year, and that they were even conducting blogging schools for agents on HomeGain. … Read more
Pretty much a perfect summary of the current market. (H/T: Instapundit.com). -rsh
I’ve decided to post the followup to the Trulia Blogs & Active Rain post over at OnBlog. The main reason was that what I ended up writing was exactly the kind of marketing advice I would offer to our clients. The other reason is that I’m too tired to copy and paste it into this … Read more
This is from a conversation I had at Inman SF ‘2008. Perhaps conversation is too dignified a term for what was actually going on at the time, since all of the participants were three sheets into the wind by that point in the night. Let’s call it more like… inspired spouting of words between people … Read more