Virtual vs. Office: Cost vs. Cost

Let us talk about land.  About buildings.  The pure physicality of bricks, wood, steel beams, stairways, elevators, walls and roofs.  You know, real estate. Normally, the conversation would be all about homes, condos, and the like — the stuff of the daily business of realtors and consumers.  But I have in mind a slightly different … Read more

Thoughts On Green Real Estate (Report from the 2009 YAREA Conference)

So it turns out that in addition to ruling the world from the Skull & Bones tomb, Yalies also get involved in real estate from time to time.  There’s even a group called Yale Alumni Real Estate Association (YAREA, pronounced Y-Area) that just held its annual conference.  I was invited, so… I went. Since the … Read more

I Love the New CB Campaign

Just caught Coldwell Banker’s new campaign on TV while watching some animated movie with the kids.  Here it is: Wow, what an improvement over the misguided Talking Heads campaign: I do think CB should have stressed the 103-years of experience thing just a bit more.  Talked about how they’ve seen ups and downs, and helped … Read more

It Ain't the Technology

The second post ever on Notorious R.O.B. was entitled, “More Silliness from Real Estate Connect” and contained this passage: The Real Estate industry has gone tech-crazy. Here’s a wakeup call: all that technology does is make your existing processes more efficient. If what you do is crap, it makes crap more efficient. If what you … Read more

Future of Broker Websites

Matt Dollinger, of @Properties in Chicago, raised a very interesting question at the Leading RE conference that just concluded.  He then raised it again over Twitter (Matt is @mattdollinger) and the discussion threatened to overwhelm the 140-char limit.  It’s time for bloggery. Matt’s question was this (in essence): In 2015, with companies like Trulia, Zillow, … Read more

My Ten Commandments of Social Networking

1.  Thou shalt not spam thy friends. 2.  Thou shalt not be LinkedIn with coworkers, for LinkedIn has replaced most job sites for recruiting. Social network with thy coworkers around the large container that dispenseth water. 3.  Thou shalt think twice before being Facebook Friends with coworkers, clients, and prospects. And definitely think thrice before … Read more