Last night, I got into an interesting debate over Twitter with Ari Herzog among others over the topic of whether social media is MEDIA. Because Twitter isn’t really the appropriate forum for laying out one’s arguments, I thought to transfer it here in hopes of advancing it some. Or at least getting my thoughts down. … Read more
Back when Todd Carpenter was applying for the position of Social Media Manager at the National Association of REALTORS, I endorsed him with reservations. Those reservations had nothing to do with Todd, as he was (and is) perhaps the most qualified person to head up social media strategy for NAR. When he got the position, … Read more
Benn Rosales (@agentgenius) is one of the smartest guys working in real estate and social media today, and as the proprietor (?? – maybe czar? emperor?) of AgentGenius, one of the best real-estate industry sites out there, he brings a great deal of credibility to everything he says. A few months ago, he and I … Read more
As of Tuesday, Onboard Informatics and I have parted ways, and I am no longer with them. So for those of you who only have my Onboard contact information, or my old cell number, I wanted to provide the new contact information going forward. Email: rob -=at=- notorious-rob -=dot=- com Phone: 917.921.7612 Twitter: @robhahn Thanks! … Read more
Normally, I greet the news of yet another real estate search website launching with a giant yawn of utter disinterest. Seriously, this space is starting to get pretty crowded. Just among the major players, you’ve got Realtor.com, Trulia, Zillow, HomeGain, RealEstate.com. Throw in Roost, Estately, Redfin, BlueRoof, and then the major brand sites like Coldwell … Read more
Few months ago, I asked “What Makes an Agent Good?” and triggered a bit of a conversation. I was after an objective standard of quality by which a particular real estate agent can be measured, but ended up in a discussion (which is still ongoing one way or another) about professionalism, understanding technology, perspectives, and … Read more
(Part 1, 2, and 3 of the Lessons from Counterinsurgency Series) Final Thoughts from Gen. Petraeus Finally, we always must strive to learn and adapt. The situation in Afghanistan has changed significantly in the past several years and it continues to evolve. This makes it incumbent on us to assess the situation continually and to … Read more
In part 1, I argued that we are living through a “post-middle” era as far as marketing is concerned, where consumers can be divided into either Thrift-minded, or Aspirational. Then in part 2, I examined some ideas for how realtors might think about marketing homes for sale given that consumers are either driven by price … Read more
Just a quick note to say that the move to a self-hosted WordPress platform is ongoing. It’s something I’ve been wanting to do for a while, but haven’t really had the time to focus on it. I still don’t really have the time, but… as much as I love WordPress.com’s hosted service, there were things … Read more