[VIP] Redfin, Q1/2020: Scared Money and The Big Squeeze

According to its own creation mythology, Redfin was born in the dark as it was founded just before the Bubble burst. If any company knows how to navigate panic, turmoil, and a terrible housing market, it would be Redfin. They like to call themselves “the rabid squirrel.” The whole self-identity of Redfin is of a small group of smart but fanatical people devoted and dedicated to transforming real estate as we know it.

The image above, after all, was the banner at Redfin’s IPO. The tagline is “Real Estate Redefined.”

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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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