[VIP] Zillow, Q1/2020: Not Going Back

One of my favorite moments in recent earnings calls came when Glenn Kelman, CEO of Redfin, used the phrase “delayed blast fireball” in an actual call. I ended up naming my writeup that, because as a former AD&D Dungeon Master, I got a real kick out of just how legit a nerd Kelman probably is. My second favorite moment, then, came during the Zillow Q1/2020 earnings call when Rich Barton tossed out that Zillow has something called Project Han Solo, and he extended the metaphor:

Inventory reduction is no longer our goal. We are actively planning to unfreeze Zillow Offers home buying. Internally, we call this Project Han Solo although our time spent in the carbonite will be shorter than Han Solo’s was.


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Rob Hahn

Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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