So… This is Happening

I log into LinkedIn and see this in my direct messages:

As I’ve pointed out in longer posts, and in presentations, pocket listings and off-market (i.e., off-MLS) activity is going through the roof. Increasingly, the only thing clear about NAR’s Clear Cooperation Policy is that it will be impossible to enforce with any kind of reasonable cost-effectiveness.

Please note that this direct message is not a violation of CCP; it doesn’t mention any property. Once I get on this email list, that constitutes direct contact with a client or potential client, and therefore outside of CCP.

So instead of putting a listing on the MLS and falling under CCP, the smart agent will assemble email lists of tens of thousands of consumers, prune it to make sure there are no obvious rats (e.g., “”), then do blast emails.

How you gonna police that?

And this DM came from someone with a small independent. If she was an agent at EXP, she’d be able to market to tens of thousands of other agents without running afoul of CCP because of the Office Exclusive loophole.

This doesn’t stop until the low inventory environment changes, and that ain’t changing anytime soon.

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Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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