A Question: LPS, Marketing, and RPR

As many of you know, I wrote a wee little post the other day about REALTOR Property Resource or RPR.  That was the first post based on my impressions from a webinar held on November 6th. With some further thought, and with the ability to review the actual webinar/webcast itself, I have some further questions.  … Read more

The Coming Civil War in Real Estate: The RPR Saga Begins

On November 6th, at roughly 3:15PM Eastern Standard Time, the National Association of REALTORS declared war on the rest of the real estate industry.  To be fair, NAR probably did not realize that it did so.  Judging by the initial responses, it doesn’t appear to me that most people see what I saw.  But, probably … Read more

Thoughts on Social Media and Branding

At the recent REBarCamp Orange County, I found myself staring at the board listing the sessions and enjoying the wonder of discovery.  The discovery was that apparently, I was supposed to be leading a session with Stacey Harmon on “Social Media and Branding”.  As they say, anything and everything could happen at a BarCamp.  That … Read more

Design vs. Technology: A Provocative View

From the web publication (seems rude to call it a “blog”) @Issue comes this provocative article about the business value of design, which ends with this astonishing statement: [Design is] the accelerator for the company car, the power train for sustainable profits: design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. … Read more

John L. Scott’s (Mis-)Adventures in Social Networking

The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more

John L. Scott's (Mis-)Adventures in Social Networking

The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more

A Contrarian View on the MIBOR Anti-Indexing Issue

If you’re on the RE.net, then you know that the hottest topic within the community right now is the issue of NAR’s ruling that search engines are no different from scrapers.  Even my post on this blog talking about social media process using just the NAR handling of the issue as an example got enormous … Read more