BrandZ Top 100 Brands Released
April 24, 2008
FYI, Millward Brown released their annual Top 100 Brands report recently with some interesting findings for the brand marketer. You can see the report here
Articles filed under Adventures in Marketing
Renting vs. Buying — Zillow Wiki Swings and Misses
April 24, 2008
In commercial real estate, there is a standard analysis that brokers conduct: the Lease-Buy analysis. It is meant to show the client the financial impact
Move Toward Simplicity
April 22, 2008
Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted.
Por Favor, Estadistica
April 22, 2008
You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers.
When to Fire Your Marketer, #26
April 20, 2008
When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish
A Question of Canaan
April 16, 2008
Marc Davison recently issued what I consider to be an important challenge, sort of tucked away into the dictum of his post called “Exodus from
Wisdom of David Ogilvy
April 15, 2008
I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man: People do not buy from bad-mannered liars. Well,
Love in a Time of Cholera
April 15, 2008
Depending on who you ask, we are either headed for a recession or in one already. There seems to be some sort of a political
Salacious Sells!
March 28, 2008
Well, at least, it attracts interest. Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work). Go check it
