Articles filed under Adventures in Marketing

Most Powerful Brands in Real Estate?

I was doing some research at work when I came across something absolutely bizarre. There is no list anywhere of the most powerful brands in

Integrative Moves Means What, Exactly?

There’s a bit of buzz building out there in the RE.web about a new… company? nonprofit organization? called MoveSmart.org. It’s a website that is looking

The Will to Change

I know this is probably old news by now, but I confess that I just found out about it myself. Apparently, the real estate industry

Levers of Marketing

Seth Godin has one of his signature short posts that provoke a lot of thought on the three levers of marketing.  He believes that the

IN or OUT? How about Way Out?

Marc Grayson has a post up on Real Estate Tomato asking whether bloggers should focus on the IN audience (industry peers) or the OUT audience

The Future of Brokerage Paper

Fill out the form below to download the document