Articles filed under Marketing

On the Eating and the Making of Dogfood

David Armano (@armano) has a provocative post up asking whether a company’s social media leader should be heavily involved in social media — what he

Is Social Media… Media?

Last night, I got into an interesting debate over Twitter with Ari Herzog among others over the topic of whether social media is MEDIA.  Because

Message Control and Social Media

Back when Todd Carpenter was applying for the position of Social Media Manager at the National Association of REALTORS, I endorsed him with reservations. Those

The Future of Brokerage Paper

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