In Which I Praise Simplicity
June 6, 2008
One of the reasons why I’ve been so busy of late is the sheer amount of work I took on at OnBoard. I hope to
Articles filed under Marketing
I Think Jeff Jarvis Is in for a Shock…
May 28, 2008
The NAR-DOJ Settlement is news outside of our little RE.net corner of the blogosphere. One of the grand poobahs of the blogosphere, Jeff Jarvis of
Big Brand Blogging
April 29, 2008
Should the Big Brands in real estate start blogging? Joel Burslem over at FOREM thinks so: Even with its obvious bias, the blog is actually
Metrics of International Real Estate Business
April 25, 2008
In a recent post, I complained about the dearth of data when it comes to talking about international real estate. Even though I was a
BrandZ Top 100 Brands Released
April 24, 2008
FYI, Millward Brown released their annual Top 100 Brands report recently with some interesting findings for the brand marketer. You can see the report here
Renting vs. Buying — Zillow Wiki Swings and Misses
April 24, 2008
In commercial real estate, there is a standard analysis that brokers conduct: the Lease-Buy analysis. It is meant to show the client the financial impact
Move Toward Simplicity
April 22, 2008
Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted.
Por Favor, Estadistica
April 22, 2008
You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers.
When to Fire Your Marketer, #26
April 20, 2008
When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish
