A Short Primer on Branding
July 28, 2008
As promised, here is my official short primer on branding. Say it. Mean it. Do it. This concludes the short primer on branding. Many thanks
Articles filed under Marketing
Brand Prognostication: Fisking An Expert
July 28, 2008
There are times when the profession of marketing becomes a little bit like a romance — well, at least if you’re El Burlador de Sevilla.
HomeGain, ActiveRain, Trulia – The Tale of the Tape
July 27, 2008
In my little prognostication about the upcoming Trulia Blog Platform vs. ActiveRain, I neglected to include HomeGain in the mix. Louis Cammarosano of HomeGain pointed
Followup to Trulia to ActiveRain Post is Up
July 26, 2008
I’ve decided to post the followup to the Trulia Blogs & Active Rain post over at OnBlog. The main reason was that what I ended
Defining the Customer
July 26, 2008
This is from a conversation I had at Inman SF ‘2008. Perhaps conversation is too dignified a term for what was actually going on at
Look Upon My Works, Ye Mighty
July 22, 2008
I suppose the fate of Ozymandias ought to keep things in perspective, but… at the same time, considering how much time and energy it has
A Word About Iteration: RE Bar Camp Edition
July 22, 2008
During one of the sessions here at RE Bar Camp, an interesting point came up. There was a company here presenting named Zipvo — they
Must Read for All Web Marketers
July 9, 2008
Just a quick little heads up before diving back into my real job. If you haven’t done so already, read Analytics Apples And Oranges: Switching Web
Is Matt Ferrara Trying to Be Like Jesus?
July 8, 2008
If you’re not reading Matt Ferrara, the extremely intelligent, entertaining and hyper master of Matthew Ferrara & Company, then you’re missing out on some of
