Reflections from REBlogWorld '09: Branding in the Social Age

Greetings from Las Vegas — I’m not sure what time it is, even though I’ve been fully awake for, oh, a few hours.  But some of the discussions at REBlogWorld 2009 have been so great that I wanted to get something posted now. One of the more interesting sessions for me personally was the Branding … Read more

On Marketing Strategy: Answers to Critics

So now that Benn Rosales of AgentGenius has jumped into the fray with his latest post, which comes on the heels of Jim Marks’s critique of my Inman column (subscribers only), I figure it might be good to consolidate my responses here.  And this is not to mention the various commenters on the Inman post, … Read more

Blogging is Forever: Branding vs. Lead Generation

I believe in zeitgeist.  Things seem to happen in groups, where one conversation is followed by another on a similar vein. Last night, I have a great conversation with Stacey Harmon about a presentation she’s giving to realtors on the value of social media for real estate.  We explore the difference between branding and lead … Read more

Thoughts on Social Media and Branding

At the recent REBarCamp Orange County, I found myself staring at the board listing the sessions and enjoying the wonder of discovery.  The discovery was that apparently, I was supposed to be leading a session with Stacey Harmon on “Social Media and Branding”.  As they say, anything and everything could happen at a BarCamp.  That … Read more

John L. Scott’s (Mis-)Adventures in Social Networking

The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more

John L. Scott's (Mis-)Adventures in Social Networking

The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more

Questions on New NAR Code of Ethics Policy

[UPDATE: The text of Standard of Practice 15-2 has been released. Please see below the fold.] According to Ben Martin of the Virginia Association of REALTORS over at VARBuzz.com, NAR has released a new Code of Ethics: Standard of Practice 15-2 was amended and a new Standard of Practice was approved to strengthen members’ obligations … Read more