What Makes a Realtor Good: An Answer
May 3, 2009
Few months ago, I asked “What Makes an Agent Good?” and triggered a bit of a conversation. I was after an objective standard of quality
Articles filed under Marketing
Real Estate Marketing in a Post-Middle Era: Services
May 1, 2009
In part 1, I argued that we are living through a “post-middle” era as far as marketing is concerned, where consumers can be divided into
The Real Estate Story Awaits the Next Chapter
April 24, 2009
Brian Boero of 1000watt recounts a dinner conversation and throws down some challenging questions and assertions: This particular debate centered on the following question: “Have
Real Estate Marketing in a Post-Middle Era: Property
April 20, 2009
In part 1, I started to talk about marketing in a consumer environment when the middle is disappearing. My basic hyopthesis is that the American
Marketing In a Post-Middle Era
April 17, 2009
Thanks to Brandie Young‘s wonderful post, I found David Amano’s thought-provoking post on “Marketing in a Post-Consumer Era”. It’s worth reading in full. Actually, they’re
The Price of Artifice
April 15, 2009
Last night’s Lucky Strike Social Media Club (LSSMC) dinner featured a presentation by Phil Thomas DiGiulio (@holaphil) of Wellcomemat on “Video and Social Media”. I
Dear World Class Architect: Please Blog
April 10, 2009
I had a roommate in college who was an architecture major as an undergrad. He was such an insufferable snob — for example, in the
I Love the New CB Campaign
April 5, 2009
Just caught Coldwell Banker’s new campaign on TV while watching some animated movie with the kids. Here it is: Wow, what an improvement over the
It Ain't the Technology
March 30, 2009
The second post ever on Notorious R.O.B. was entitled, “More Silliness from Real Estate Connect” and contained this passage: The Real Estate industry has gone
