The Tragedy of Numbers, or Why (Some) REALTORS Should Embrace the Coming Storm

A while back, I put up a short little tweet with just pure data, because I found it interesting: Robert Hahn on Twitter: “2022 might come in at 5.12 million existing homes sold (July data, seasonally adjusted). At the end of July, there were 1.58 million REALTOR members of NAR.In 2000, 5.04 million existing homes … Read more

Real Estate Agents and Productivity: A Quick Thought Experiment

Although I just published a lengthy VIP post about the Opendoor/IPOB investor call, there was something in that presentation that didn’t really fit that post. It’s also of wider interest, so I thought I would write about that here. It’s about how the incumbents in real estate, according to Eric Wu and Opendoor, are highly … Read more

Must the Agent Be Local?

I’ve been busy with earnings season, which provides a unique peek under the hood of the five public companies (well, four, since EXPI doesn’t do earnings calls) and what they’re thinking about the future. But I saw something on the Book of Faces that made me think it’s a topic worth considering. It’s also a … Read more

A Ray of Sunshine: Krista Kenner and the Power of Storytelling

Okay, so look, I know that I have a certain reputation in the industry. Pot-stirrer, trouble-maker, truth-teller, all around pain in the ass, and so on. Even my friends know I can get argumentative about some things. And I do wish that I could post positive uplifting things all the time, but you know, when … Read more

Quick Note on Brokerage of the Future: On Agent Training

Last week I had a blast talking about the industry to Imran Poladi and his sidekick Jim on the Real Talk with Imran Poladi podcast. I only wish I were in on their Superbowl prop bets segment – maybe next time? You can listen to the whole thing below. One of the things I mentioned (at … Read more

Honest Question: Role of the Website in Real Estate Practice

The above is a Facebook ad I ran across, because… I guess Facebook thinks I’m a real estate agent. Or, it could be the numerous times I’ve interacted with Morgan Carey, CEO of Real Estate Webmasters. But either way, I actually got curious about this claim: “To become a top producer, you need an accessible website … Read more

Embrace the Suck: Real Estate Edition

I’m working on a couple of year-end monster posts, but wanted to throw this up as a quick sort of mental snack before the other stuff. Through a friend, I was introduced to Mark Manson, the self-help guru. Normally, I think of self-help gurus the same way I think of used car salesmen and religious … Read more

A Few Thoughts on Marketing in the Social Age (Possibly Evergreen)

When I started this blog, the focus was on marketing, especially social media and blogging. Over time, it’s morphed into a real estate industry blog, because my work took me towards industry issues stuff. But I’m still fascinated by marketing, and I think I kinda know what I’m doing in that arena as well. I mention … Read more