Last night, I got into an interesting debate over Twitter with Ari Herzog among others over the topic of whether social media is MEDIA. Because Twitter isn’t really the appropriate forum for laying out one’s arguments, I thought to transfer it here in hopes of advancing it some. Or at least getting my thoughts down. … Read more
Back when Todd Carpenter was applying for the position of Social Media Manager at the National Association of REALTORS, I endorsed him with reservations. Those reservations had nothing to do with Todd, as he was (and is) perhaps the most qualified person to head up social media strategy for NAR. When he got the position, … Read more
Benn Rosales (@agentgenius) is one of the smartest guys working in real estate and social media today, and as the proprietor (?? – maybe czar? emperor?) of AgentGenius, one of the best real-estate industry sites out there, he brings a great deal of credibility to everything he says. A few months ago, he and I … Read more
In part 1, I started to talk about marketing in a consumer environment when the middle is disappearing. My basic hyopthesis is that the American consumer today operates in one of two modes: Thrift and Aspiration. Thrift mode means a focus on price above all; Aspiration means a focus on luxury, lifestyle, or something more … Read more
Thanks to Brandie Young‘s wonderful post, I found David Amano’s thought-provoking post on “Marketing in a Post-Consumer Era”. It’s worth reading in full. Actually, they’re both worth reading in full. I couldn’t help immediately reacting, however, with skepticism. Perhaps it’s because the last time we were in a recession, we heard the same thing: conspicuous … Read more
Last night’s Lucky Strike Social Media Club (LSSMC) dinner featured a presentation by Phil Thomas DiGiulio (@holaphil) of Wellcomemat on “Video and Social Media”. I thought it was an interesting topic in and of itself, and am grateful to Phil for coming by to have the conversation with us. During the dinner — as is … Read more
I had a roommate in college who was an architecture major as an undergrad. He was such an insufferable snob — for example, in the entire year we lived together, he never watched any movie that wasn’t by Fellini — that my view of architecture and architects may have been unfairly colored. Thankfully, I recently … Read more
The second post ever on Notorious R.O.B. was entitled, “More Silliness from Real Estate Connect” and contained this passage: The Real Estate industry has gone tech-crazy. Here’s a wakeup call: all that technology does is make your existing processes more efficient. If what you do is crap, it makes crap more efficient. If what you … Read more
The second post ever on Notorious R.O.B. was entitled, “More Silliness from Real Estate Connect” and contained this passage: The Real Estate industry has gone tech-crazy. Here’s a wakeup call: all that technology does is make your existing processes more efficient. If what you do is crap, it makes crap more efficient. If what you … Read more